Who knows why something “catches on” through the Internet?

Somehow it sparks the collective imagination and before you know it, it’s gone “viral.”

That’s what happened last week with the “Ikea monkey.”

Bronwyn Page was in an Ikea (furniture store) parking lot in North York, Ont. on Dec. 9 when she saw something unusual.

A little brown monkey wearing a diaper and a tiny, expensive-looking coat.