Tag: radio

The CBC logo is recognized throughout all of Canada. Image: Radio-Canada:
News

CBC To Cut 657 Jobs

The CBC announced last week that it plans to cut 657 jobs over the next two years.

The CBC (Radio-Canada in Quebec) had to drastically cut the amount of money it can spend (its budget). Because it had to cut more than $130 million, it had to let go of many people’s jobs because it would not be able to afford to pay their salaries.

News

Radio-Canada Flip-Flops On Name Change

Radio-Canada, the French-language branch of the CBC, announced on June 5 that it was changing its name to “ICI”.

So many people objected to the change, however, that on June 10 the president of the CBC said the broadcaster would keep the name Radio-Canada after all.

The organization uses the tagline “Ici Radio-Canada” on its TV and radio news stories. It wanted to “rebrand” itself with a name that could be used for all of its services – television, radio, satellite and website – so it planned to drop “Radio-Canada” from its name and be known simply as “ICI.”

But many Canadians were very upset about the name change. They objected to removing the word “Canada” from the name because the organization is part of Canada’s heritage, and because it is paid for with money from Canadian taxpayers.

CBC/Radio-Canada was created by the government in 1936 to be Canada’s national public broadcaster. The organization gets most of the money it needs to operate – about 60 per cent, or $1-billion a year – from the government.

Its official purpose is to provide programming that is “predominantly and distinctively Canadian,” and to “contribute to shared national consciousness and identity.”

Federal Heritage Minister James Moore, who is in charge of giving money to CBC/Radio-Canada, also opposed to new name. He said taxpayers would only be willing to pay for the broadcaster if it was Canadian in content and in name.