Entertainment, Lighter

The Chicken Channel (ESL)

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Rogers' rotisserie channel, channel 208 in Ontario.This is the ESL version of this article. The original article is available here.

Every year, Rogers Cable offers a TV channel called the “Fireplace Channel.” It looks like a fire. It makes your TV look like a fireplace.

Now, Rogers has the “Rotisserie Channel.” It is some chickens cooking over a flame. It also has the sounds of chickens cooking.

The channel may seem like a TV show, but it’s just a big ad for Swiss Chalet. They paid a lot of money to take a whole channel to show their chickens cooking all day, every day. They hope that people will see the chickens cooking and want to eat at Swiss Chalet.

The channel also gives people information about a special deal at Swiss Chalet.

In Ontario, the Rotisserie Channel is channel 208. If you do not live in Canada, you can see the channel here.

The chickens will be cooking 24 hours a day, seven days a week, on channel 208 until late May.

CURRICULUM CONNECTIONS

Writing/Discussion Prompt
People who make advertisements want people to think good things about their product. The Rotisserie Channel is on TV because advertisers want people to want food from Swiss Chalet. Do you think this idea will work? Why or why not? In your opinion, what makes a good advertisement?

Reading Prompt
What questions do you ask yourself to make sure you are understanding what you are reading? How do you know when you are not understanding during reading?

Primary
Identify, initially with some support and direction, what strategies they found most helpful before, during, and after reading and how they can use these and other strategies to improve as readers (OME, Reading: 1.8).

Junior
Identify the strategies they found most helpful before, during, and after reading and explain, in conversation with the teacher and/or peers or in a reader’s notebook, how they can use these and other strategies to improve as readers (OME, Reading: 1.8).

Grammar Feature: Adjectives
An adjective is a word that describes a noun (person, place, or thing). For example, the word “special” in the sentence below is an adjective because it describes the deal.

“The channel also gives people information about a special deal at Swiss Chalet.”

Write your own adjectives on the lines below:

_________________  chickens           _________________  dancers
_________________  car                       _________________  firemen
_________________  toys                    _________________  trumpet
_________________  bracelet            _________________  computers